Insights Archive
Archived AI Hospitality Alliance insight articles published in March 2026.
A plain-language guide for hoteliers on the difference between AI assistants and AI agents, how to build a first digital employee, and where agentic workflows will matter most in hospitality.
Most hotels believe they are engaging with AI. Michael Goldrich argues they are experimenting — and that there is a critical difference. True AI advantage requires crossing three simultaneous thresholds: literacy, workflow, and discovery.
A clarification of the three fundamentally different interpretations of "agentic hotel booking" - AI-assisted, AI-mediated, and AI-executed bookings.