Ira Vouk is a hospitality technology strategist, educator, and author focused on the intersection of hospitality, data, and emerging technologies.
She is the author of the industry publications Revenue Management Made Easy, Hotel Tech 101, and Hospitality 2.0, and the creator of some of the first online learning programs dedicated to hospitality technology and AI search optimization. Her courses and training programs are used by hospitality organizations and technology companies around the world.
With more than two decades of industry experience, Ira works with hospitality companies to better understand how technology, data, and artificial intelligence can support smarter strategy, stronger distribution, and improved profitability. Her recent work focuses on the impact of generative AI and AI-driven search on hospitality distribution, operations, and digital visibility.
She is also a frequent public speaker and educator on AI, hospitality technology, revenue management, and digital distribution, and currently teaches at the Payne School of Hospitality and Tourism Management at San Diego State University.
Ira has been recognized among the Top 17 technology professionals inspiring innovation in the U.S. hotel industry and is a member of the AHLA / HTNG T100, a group of one hundred global technology leaders helping shape the future of hospitality.
In addition to her consulting and teaching work, she contributes to hospitality publications and platforms and regularly serves as a guest lecturer at universities around the world.
