AI Hospitality Alliance

Research Archive

2025

Archived AI Hospitality Alliance research published in 2025.

Current year202420232022
Academic ResearchNovember 8, 2025EHL Research News

AI in Hospitality: Transforming Service Experience and Efficiency

Ronald Sone

AI adoption in hospitality is rapidly growing, with hoteliers using generative AI tools like ChatGPT for marketing, information search, and task automation, while AI-embedded technologies help streamline operations and recruitment. The industry is optimistic about AI's potential to improve productivity and efficiency, but adoption varies by comfort with technology and resources. Collaboration among hoteliers, academia, and technology providers is key to developing trustworthy AI use cases and ensuring technology serves human needs.

AIHospitality TechnologyGenerative AIOperationsMarketingWorkforce ManagementInnovation
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Academic ResearchNovember 1, 2025Journal of Tourism, Hospitality and Travel Management

Adoption of Artificial Intelligence (AI) Technology in Enhancing Tourist Experience: A Conceptual Model

Tomy Andrianto

This article proposes a conceptual model for adopting Artificial Intelligence (AI) technology to enhance tourist experiences. It highlights the potential of AI to transform tourism by personalizing services, improving operational efficiency, and enriching guest interactions, offering practical insights for hospitality professionals aiming to leverage AI in their strategies.

Artificial IntelligenceTourismHospitalityGuest ExperienceRevenue ManagementOperationsTechnology Adoption
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Academic ResearchOctober 1, 2025IBIMA Publishing

Smart Rentals, Smarter Profits: How Artificial Intelligence Improves Operational and Financial Efficiency in Short-Term Apartment Management

Maciej SIKORSKI

This study investigates how artificial intelligence (AI) enhances operational and financial performance in short-term apartment rentals, focusing on a Polish operator, Solarento. It finds that AI-driven revenue management and automation reduce costs and vacancy, improve guest experience, and increase owner satisfaction through transparent, adaptive pricing. However, challenges like data reliance and ethical concerns require balancing AI with human oversight.

short-term rentalartificial intelligencerevenue managementoperational efficiencyautomationguest experienceowner satisfactiondigital transformation
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Academic ResearchSeptember 29, 2025Information Technology & Tourism

Beyond love and breakup: integrating intervention letters for nuanced insights into consumer-robot relationships

Katerina Berezina, Olena Ciftci, Rasoul Mahdavi, Mahsa Talebi

This study enhances the traditional Love and Breakup Letter Method by adding an 'intervention letter' category to better capture consumer sentiments toward service robots in hotels. Results show that consumers prefer intervention letters, indicating a strong desire to contribute ideas for service improvement and co-creation, which can help hotels deepen guest engagement and improve robot services.

consumer-robot relationshipsservice robotshotel industryguest engagementqualitative researchconsumer feedbackco-creationservice improvement
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Academic ResearchJuly 24, 2025Scientific Reports

Critical success factors for implementing robotic process automation in the hotel industry

Yuemeng Ge, Ke Xia, Muhammad Asif, Asli Ersoy, Muhammad Farrukh Shahzad

This study identifies key factors that enable successful adoption of robotic process automation (RPA) in hotels, based on interviews from Pakistan and China. It highlights the importance of clear goals, stakeholder alignment, dedicated teams, process standardization, and continuous monitoring to effectively implement RPA and improve hotel operations.

Robotic Process AutomationHotel IndustryTechnology ImplementationOperational EfficiencyProcess StandardizationStakeholder ManagementContinuous Improvement
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Academic ResearchJuly 21, 2025Tourism Review

Gaining Ground: How Technology Fuels Hotel Competitiveness — A Systematic Review of the Literature

Saule Yolcu, Alperen Şahin, Taşkın Dirsehan

This paper reviews a large body of research and comes to a practical conclusion: technology strengthens hotel competitiveness when it is tied to real business performance, not treated as a side initiative. The strongest benefits appear in operational efficiency, better decision-making, stronger digital capability, sustainability, and more personalized guest experience. For hotel leaders, the key takeaway is that technology should be evaluated like any other strategic investment. If it helps the property run more efficiently, respond faster to demand, improve the guest journey, or strengthen long-term market position, it is directly contributing to competitive advantage.

Revenue ManagementOperationsGuest ExperienceReviews & Sentiment
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Academic ResearchJuly 9, 2025Research report HES-SO Valais/Wallis

Artificial Intelligence in European Hotels: Adoption, Applications, and Barriers. Results of an Online Survey among Hotels in Austria, France, Germany, Greece, Italy and Switzerland

Roland Schegg

In today's hospitality sector, discussions among hoteliers invariably lead to artificial intelligence (AI). Announced as a transformative force, AI is poised to redefine everything from guest services and dynamic pricing to predictive analytics and content creation. However, a significant gap exists between this potential and its current implementation. This raises critical questions: what is the true state of AI adoption in the industry and what primary obstacles are impeding its progress? To find out, we surveyed over 1,500 hotels across six European countries between January and April 2025 in collaboration with hotel associations from Austria, France, Germany, Greece, Italy, and Switzerland as part of a follow-up to a 2023 baseline study. The results are clear: AI adoption is advancing, but gaps remain between intention and execution.

Revenue ManagementGuest Experience
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Academic ResearchJune 23, 2025ROBONOMICS: The Journal of the Automated Economy

Can robots substitute human receptionists? Results from a field experiment

Klaas Koerten

This study tested a robot receptionist in a hotel lobby to see if it could effectively replace human receptionists. While guests felt less social presence with the robot, the number of requests solved and overall hospitality experience were similar to human staff. However, some key reception tasks remain unautomated, so robots cannot yet fully replace human receptionists.

hospitality roboticsservice robotshuman-robot interactionhotel receptionguest experienceoperational efficiency
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Academic ResearchJune 23, 2025Hotel Yearbook

The Hospitality Paradox: Embracing Automation While Protecting Jobs

Klaas Koerten

Hospitality faces a paradox where labor shortages and low job satisfaction persist, especially in housekeeping, while automation technologies are advancing but not yet ready to replace complex hospitality tasks. Hotels should focus on using technology to improve employee well-being and job quality rather than assuming full automation will solve staffing issues.

hospitalityautomationlabor shortageshousekeepingemployee well-beingtechnologysustainable employmentoutsourcingrobotics
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Academic ResearchMay 19, 2025International Journal of Research and Innovation in Social Science (IJRISS)

AI-Driven Hyper-Personalization in Hospitality: Application, Present and Future Opportunities, Challenges, and Guest Trust Issues

Raihana Akter Nira

This article reviews how artificial intelligence (AI) enables hyper-personalization in hospitality, enhancing guest experiences and operational efficiency. It highlights AI applications like chatbots, virtual assistants, and AI-powered booking systems that tailor services to individual preferences. The paper also discusses challenges such as privacy concerns, technology anxiety, and trust issues, emphasizing the need for balancing personalization benefits with ethical considerations. Practical recommendations are offered for hospitality professionals to optimize AI use while maintaining guest trust.

Artificial IntelligenceHyper-PersonalizationHospitality TechnologyGuest ExperienceCustomer TrustPrivacyAI ApplicationsHotel Operations
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