AI Hospitality Education29 Oct 2025byIra Vouk
AI Buzzwords Decoded (for Hoteliers Who Just Want to Know What the Heck Is Going On)
A plain-language guide to AI terminology for hoteliers - covering AI, GenAI, AEO, GEO, MCP, Agentic AI, A2A, and more.
Insights Archive
October 2025
Archived AI Hospitality Alliance insight articles published in October 2025.
AI Distribution29 Oct 2025byIra Vouk
The Rise of A2A: When AI Agents Start Talking to Each Other
An exploration of Agent-to-Agent (A2A) communication, its historical parallels, and what it means for the future of hotel bookings and distribution.
AI Hotel Distribution26 Oct 2025byIra Vouk
The Next Shift in AI Distribution: From MCP to A2A, and Why It Matters for Hotels
An analysis of the evolution from Model Context Protocol (MCP) to Agent-to-Agent (A2A) communication and its implications for hotel distribution and customer ownership.
AI Search & Discovery21 Oct 2025byMichael Goldrich
The Invisible Discovery Crisis
When AI Overviews appear in search, organic click-through rates drop from 15% to 8%. Michael Goldrich explains why hotel visibility is collapsing silently — and introduces the Answer Spiral framework for competing in AI-mediated discovery.
AI Search Optimization and Digital Marketing07 Oct 2025byIra Vouk
5 simple principles that help your hotel appear in AI recommendations
How to adapt hotel content for AI search (from SEO to AEO) with five practical, common-sense principles to maximize your hotel's visibility in AI recommendations.