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Academic ResearchAugust 7, 2026arXiv (cs.IR, cs.CY)

Invisible to the Machine: Auditing AI Restaurant, Cafe, and Bar Recommendation Against a Complete Market Census

The first comprehensive audit of AI venue recommendations against a complete market census: 4,776 food and beverage establishments across two Bali locations, tested through 96 queries to ChatGPT, Claude, Gemini, and Perplexity. 85.6% of venues were never recommended by any system, visibility hinged on review counts, website presence, and price signals rather than star ratings, and systems sometimes surfaced permanently closed venues with low cross-system agreement.

Authors

Vladimir Pitenin

Article content

This paper presents the first comprehensive audit of AI venue-recommendation systems for restaurants, cafes, and bars, benchmarked against a complete market census. The study examines 4,776 food and beverage establishments across two locations in Bali and tests responses from ChatGPT, Claude, Gemini, and Perplexity to 96 diverse queries. A striking 85.6% of venues were never recommended by any system.

Visibility in AI outputs depends heavily on review counts, website presence, and available price information, while star ratings show minimal effect on whether a venue appears in initial recommendations. The systems occasionally suggested permanently closed establishments, and cross-system agreement on recommended venues remained low.

The results expose a structural visibility bias in generative-AI local discovery: operators without a strong review footprint, a working website, or transparent pricing risk becoming invisible to the machine layer that increasingly mediates guest choice, with clear implications for hospitality marketing, discoverability strategy, and platform accountability.

Tags

Artificial IntelligenceHospitalityGuest ExperienceReviews & SentimentMarketing

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