This paper presents the first comprehensive audit of AI venue-recommendation systems for restaurants, cafes, and bars, benchmarked against a complete market census. The study examines 4,776 food and beverage establishments across two locations in Bali and tests responses from ChatGPT, Claude, Gemini, and Perplexity to 96 diverse queries. A striking 85.6% of venues were never recommended by any system.
Visibility in AI outputs depends heavily on review counts, website presence, and available price information, while star ratings show minimal effect on whether a venue appears in initial recommendations. The systems occasionally suggested permanently closed establishments, and cross-system agreement on recommended venues remained low.
The results expose a structural visibility bias in generative-AI local discovery: operators without a strong review footprint, a working website, or transparent pricing risk becoming invisible to the machine layer that increasingly mediates guest choice, with clear implications for hospitality marketing, discoverability strategy, and platform accountability.