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Academic ResearchNovember 12, 2026Journal of Theoretical and Applied Electronic Commerce Research (MDPI), Vol. 21, Issue 11, Article 421

AI-Enabled Hospitality Services and Consumer Repurchase Intention: The Roles of Technology Readiness, Technological Empowerment, Emotional Attachment, and Trust

A survey of 439 deluxe-hotel guests in Greater Cairo links technology readiness, perceived empowerment and emotional attachment with intentions to repurchase AI-enabled hospitality services. Trust strengthens the attachment–intention relationship, highlighting guest control and credible interactions as priorities for hotels.

Authors

Ahmed Mohamed Hasanein, Hazem Ahmed Khairy, Nadir Aliane

Article content

What the paper studied

The researchers used a cross-sectional guest survey to examine how willingness to adopt technology relates to perceived empowerment, emotional attachment and repurchase intentions.

Key findings

  • Technology adoption propensity is positively associated with empowerment and brand attachment.
  • Empowerment is associated with stronger attachment.
  • Attachment predicts repurchase intention, with a stronger relationship when guests trust the AI.

Why it matters for hospitality

AI services should help guests feel capable and in control. Trustworthy interactions may support lasting brand relationships, not merely completion of a service task.

Evidence limits

The study measures stated intentions at one point in time. It does not demonstrate causal effects or actual repeat bookings, and findings from deluxe hotels in Greater Cairo may not generalize to every market.

Tags

Artificial IntelligenceGuest ExperienceTechnology AdoptionCustomer TrustLuxury Hotels
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