The AI Hospitality Alliance (AIHA) today announced the publication of Agentic Protocols Adapted for Hospitality, a free guide connecting protocol choices to more than 100 hospitality AI use cases.
The publication advances AIHA’s mission to help hospitality shape its own AI future through shared knowledge, practical resources and collaboration across the industry. It complements the Alliance’s Hospitality AI Governance Framework, which addresses accountability, oversight and responsible AI adoption.
For hospitality, the next phase of AI raises questions that go beyond the quality of a chatbot’s answers. When software can act on a guest’s or hotel’s behalf, organizations need to understand what it may do, which systems it can access and who remains accountable. These decisions connect technology directly to the guest relationship and the hotel’s operations.
“Hospitality has an opportunity to help shape how AI works in our industry,” said Ira Vouk, Founder of the AI Hospitality Alliance. “That takes more than enthusiasm. It takes people willing to share their expertise and turn complex questions into practical guidance. This publication is another meaningful step in building that foundation together.”
Five Steps Toward Practical Implementation
The guide outlines five steps:
- Select an integration suited to the workflow.
- Match capabilities with implementation safeguards.
- Establish identity, authority and evidence.
- Plan safe execution and recovery.
- Test the integration and examine supporting evidence.
Designed primarily for hotel and vendor technical teams, it also supports discussions with business leaders. A downloadable workbook helps teams document integration choices, responsibilities, acceptance tests and evidence.
“The strength of this work comes from the people behind it,” Vouk added. “Different perspectives make the questions sharper and the work stronger. I am proud of what this team has contributed, and grateful that we can make it available to the industry free of charge.”
Access the guide and workbook:
aihospitalityalliance.com/workgroups/agentic-protocols
About the AI Hospitality Alliance
The AI Hospitality Alliance is an industry-led organization working to accelerate the responsible and practical adoption of artificial intelligence across hospitality. Through global collaboration, education, research and open industry resources, AIHA brings together hospitality leaders, technology companies, academics and AI experts to address shared challenges and help the industry prepare for an AI-powered future.
Learn more at joinAIHA.com.
Media Contact
Ira Vouk
Founder and CEO
AI Hospitality Alliance
[email protected]