Business TravellerDecember 9, 2025
Virgin Atlantic Unveils AI Concierge Powered by OpenAI for Personalized Travel
Virgin Atlantic launches an AI Concierge using OpenAI's real-time voice tech, enhancing personalized travel planning and customer care across digital platforms.
- Leveraging the experience gained by Tomoro and its team of AI experts and engineers deploying AI across Virgin Atlantic, OpenAI (which recently acquired Tomoro) plans to launch a new AI deployment company (OpenAI Deployment Company).
- According to OpenAI, the plan is to embed personnel from the new company directly inside client companies to identify the best AI use cases, facilitate AI (likely only OpenAI’s version) adoption and then grow it.
- With Tomoro’s assistance, Virgin Atlantic built an AI concierge (chatbot) that can handle bookings, loyalty accounts and customer support – all through natural language searches on Virgin Atlantic’s website and mobile application.
- Clients of the new OpenAI company are expected to have front row seats to OpenAI’s ongoing research and product pipeline.
Business Traveller
Why It Matters For Our Industry
OpenAI is actively seeking to grow enterprise deployments and the travel Industry may have shown them how. (Summary by Greg Duff, Foster Garvey PC: Law Firm - Attorneys)