Insights Archive

January 2026

Archived AI Hospitality Alliance insight articles published in January 2026.

AI Industry Analysis23 Jan 2026byMichael Goldrich

AI in Hospitality: The 2025 Reality and the 2026 Horizon

78% of hotel chains deploy AI, yet only 7% have a comprehensive AI strategy. Michael Goldrich maps what actually worked in 2025 — voice AI, MCP infrastructure, agentic booking engines — and what the 2026 shift from generative to agentic AI demands.

AI Search Optimization and Digital Marketing21 Jan 2026byMatthew Parsons

Making the case for hotels to enable AI crawlability

Why hotels should stop treating AI crawlers as a nuisance and start seeing crawlability as a direct-booking visibility issue in the age of zero-click search.

AI Hospitality20 Jan 2026byAHLA/HTNG

Leveraging MCP, Hotel Content, and AI Tools to Maximize Direct Bookings

AHLA/HTNG STRATEGIC BRIEF: Leveraging MCP, Hotel Content, and AI Tools to Maximize Direct Bookings VERSION 1 | PUBLISHED: JANUARY, 20, 2026 This document was developed by the Global Technology 100.