Insights Archive
Archived AI Hospitality Alliance insight articles published in 2025.
A call to the hospitality industry to stop chasing the fantasy of total decentralization and instead build a new, better kind of centralization that works for hotels.
A plain-language guide to AI terminology for hoteliers - covering AI, GenAI, AEO, GEO, MCP, Agentic AI, A2A, and more.
An exploration of Agent-to-Agent (A2A) communication, its historical parallels, and what it means for the future of hotel bookings and distribution.
An analysis of the evolution from Model Context Protocol (MCP) to Agent-to-Agent (A2A) communication and its implications for hotel distribution and customer ownership.
When AI Overviews appear in search, organic click-through rates drop from 15% to 8%. Michael Goldrich explains why hotel visibility is collapsing silently — and introduces the Answer Spiral framework for competing in AI-mediated discovery.
How to adapt hotel content for AI search (from SEO to AEO) with five practical, common-sense principles to maximize your hotel's visibility in AI recommendations.
An in-depth look at how AI assistants are changing hotel distribution and what the Model Context Protocol (MCP) could mean for the future of hotel bookings.
A story about how GenAI could solve hospitality's chronic integration dependency disorder, replacing rigid standards with an intelligent AI-powered middleware layer.
A blueprint for the modern, agile, fully integrated hotel company that ditches the broken franchise model in favor of efficiency, data-driven decision making, and genuine hospitality.
Web4 adds intelligence to Web3's ownership infrastructure, enabling AI agents to book, negotiate, and transact on behalf of guests. Michael Goldrich explains what this architectural shift means for hospitality's business model, distribution, and daily operations.
A darkly humorous look at the broken legacy systems, dysfunctional franchise models, siloed departments, and terrible guest experiences that defined the Hotel Company of the Past.
Technical skills alone won't make your team AI-effective. Michael Goldrich argues that curiosity, adaptability, and ethical responsibility — the AI mindset — are the real differentiators in hospitality's AI era.